handlettering

Logo Writing assignment

The Starbucks logo is known worldwide as a coffee distributor. I Have traveled to many countries in my life, none of which have i failed to see the bright green woman signifying coffee and tea could be purchased. Starbucks originally had a brown logo with a two tailed siren beckoning people to come buy coffee in 1971. Over the years the logo has developed into a green sign with a woman who you can't really tell is a siren on it.

Although very different, the present day starbucks logo does have some of the same features as the original logo. The logo still has an face of a siren, with the ends of her two tails featured on either side of her. Unfortunately if you didn't already know that she was a siren, one might assume she simply had two strange arms. Despite the confusion h=behind what the logo is a picture of, the starbucks logo is well known worldwide, perhaps one of the most well known as coffee and tea. The elements that make up the starbucks logo making it so distinct are the color, green, and the woman with a crown in white. Although i was not in class for the lecture, so i don't know if the starbucks logo fits into the 5 categories, the logo is very successful and identifiable so im sure it does.

Helvetica the Movie

Portfolio Cover

Typography Portrait Project

Typography Poster

Color Writing Assignment

Color

Color can be used in endless ways to convey ideas, create emphasis, inspire feeling and more. There are three primary colors,one set of three are used in pigment(subtractive color) and another set of three are used for light(additive color). Pigment uses Red Yellow and Blue, and light uses Red Green and Blue. You can find different color combinations using the color wheel. Complimentary colors are two colors opposite each other, like red and green. The mix of two primary colors is a secondary color, and the mix of a secondary color and a primary color that is next to it on the color wheel is a tertiary color. Color can effect our perception by Putting emphasis on certain parts of an object/image, create emotions associated with a color, and convey ideas depicted in the object/image. Colors can effect each other by putting emphasis on one another, or making each other not stand out depending on how different the colors are from each other.

An example of a grayscale image:

An example of a monochrome image:

An example of complementary colors in an image:

Typography Notes

Typography

In Design

“fonts are the clothing thst our ideas wear”

Legibility: Choose for classical time-tested typefaces

Serif

has little tails on end of letters

use for small, lots of info

ex. times new roman

Sans Serif

No tails

Use for big bold info

ex. helvetica

Font Varience

dont use too many,it will confuse the reader

use for emphasis or make things important//not important

try for 2 complimentary fonts (one serif one sans serif)

Definition

fonts that are too similar cause ambiguity

Use complimentary to emphisise

Readablility

use both upper an lower case letters for optimum clarity

using all caps is hard to read

Alignment

left alignment reads easiest

consider eye flow

start w left and go from there

Emphasis

use these tools w discretion and w/o disterbing eye flow:

• italics

• bold
• size
• color
• typestyle change

Integrity

avoid distorting text

Weight

strive for a sense of balance

Kern your Type!

space between letters is very important

Tracking

Kerns your letters by tracling them to be more or less tight

overall space!

Large text blocks

rags

we want even rags

want them to be even

Illustration with type

fill in: make high contrast with threshhold ban w, use a few letters and do option drag to fill in dark areas

envelope mesh/ distort

3d effect type block

Elements of Design

Color Wheel