Typography
In Design
“fonts are the clothing thst our ideas wear”
Legibility: Choose for classical time-tested typefaces
Serif
has little tails on end of letters
use for small, lots of info
ex. times new roman
Sans Serif
No tails
Use for big bold info
ex. helvetica
Font Varience
dont use too many,it will confuse the reader
use for emphasis or make things important//not important
try for 2 complimentary fonts (one serif one sans serif)
Definition
fonts that are too similar cause ambiguity
Use complimentary to emphisise
Readablility
use both upper an lower case letters for optimum clarity
using all caps is hard to read
Alignment
left alignment reads easiest
consider eye flow
start w left and go from there
Emphasis
use these tools w discretion and w/o disterbing eye flow:
- italics
- bold
- size
- color
- typestyle change
Integrity
avoid distorting text
Weight
strive for a sense of balance
Kern your Type!
space between letters is very important
Tracking
Kerns your letters by tracling them to be more or less tight
overall space!
Large text blocks
rags
we want even rags
want them to be even
Illustration with type
fill in: make high contrast with threshhold ban w, use a few letters and do option drag to fill in dark areas
envelope mesh/ distort
3d effect type block
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